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January 23, 2024
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Non-Violence Project Joins Forces with Bambuser to Reach New Audiences

Bambuser, the award-winning video commerce leader, today announced a partnership with Non-Violence Licensing, implementing the company’s video commerce platform to raise awareness of the movement’s global work and provide new avenues for online engagement.

Non-Violence Licensing is a social enterprise dedicated to preventing and reducing violence in all its forms. Through the power of the symbol and its message, Non-Violence Licensing works to spread awareness and provide financial support for the Non-Violence Project Foundation’s global initiatives and educational programs. The Knotted Gun, its iconic symbol for peace, was created by Swedish artist Carl Fredrik Reuterswärd after his friend John Lennon was shot in 1980.

Through the partnership with Bambuser, Non-Violence Licensing will incorporate live video commerce experiences in its online sales platform and strategy of The Knotted Gun sculptures and other products, where part of every sold item provides financial support to the foundation’s educational work globally. The art collection consists of both bronze and humanium sculptures, made of melted weapons, as well as limited painted sculptures in the design of ambassadors, including Sir Ringo Starr, Patrizia Gucci, Lundqvist brothers, Muhammad Ali, Acne and Sir Paul McCartney.

Video commerce provides Non-Violence Licensing with new avenues to bring customers to the Non-Violence shop, reach influencers to help spread awareness of their mission, and invite other brands to join the cause through licensing, collaborations, and partnerships. The movement aims to reach new partners, retailers, and clients across the United States and Europe in a variety of markets including fashion, interior design, art, consumer goods, and more. Bambuser’s platform will also be explored for donation, education, and fundraising purposes, to engage young people in shaping a more peaceful next generation in real time.

“We chose to work with Bambuser because they are innovative and passionate about what they do, and they have one of the widest and most interesting networks we have come across.” said Ebba Idsäter, CEO at Non-Violence Licensing. “We’ve always had a strong vision of embedding storytelling in our e-commerce strategy and Bambuser was an ideal fit to meet our audience where they are. Violence is increasing in all forms, and we’re constantly looking to offer new ways to support our foundation’s work inspiring, motivating, and engaging young people around the world to solve conflicts peacefully.”

“We are privileged to work with good people and help them make a real impact in society,” said Maryam Ghahremani, CEO at Bambuser. “I’m honored to partner with such a dedicated group and use our platform to not only further their mission, but help encourage other players in e-commerce to join the movement against violence.”

About Bambuser
Bambuser is the world’s leading video commerce company with the largest customer base in its industry. Over 350 brands from 40+ countries leverage Bambuser’s solutions to drive customer engagement and sales. Bambuser is a global company with headquarters in Stockholm and offices in New York, Los Angeles, London, Paris, Tokyo and Turku. Bambuser's growing team speaks more than 30 languages and 62% of senior management is female. Founded in 2007 as a livestreaming pioneer, Bambuser now offers the number #1 video commerce platform in the world, helping brands reshape their e-commerce strategies through the power of shoppable video.

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The Non-Violence Project

The Non-Violence Project is a non-profit organization created in 1993 with the goal of preventing and reducing violence. The organization is headquartered in Switzerland and is active in many countries around the world. Its symbol, the Knotted Gun, is an international symbol of peace. 
To know more about the Foundation’s history click here

Our mission

Our mission is to INSPIRE, MOTIVATE and ENGAGE people to solve conflicts without resorting to any form of violence. Through education and awareness, we measure the impact of our programs and we have a specific focus on youth as we believe in the power of young people as changemakers. 
To know more about the Foundation’s mission click here

How you can support

There are many ways to support our work ! We rely on the generosity of our donors but we also welcome projects’ sponsoring, fundraising events, partnerships of all kinds and much more. 
To find how you or your organization can support the Foundation’s activities around the world, please click here


The Non-Violence Project Foundation
Avenue Louis Casaï 18
1209 - Geneva
+41 22 940 42 47Contact us
Copyright © 1994 – 2024 The Non-Violence Project Foundation
Conception & development :
The Non-Violence Project is a NPO with special consultative status to the United Nations Economic and Social Council (ECOSOC).