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September 29, 2023
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Non-Violence X Dedicated

DEDICATED commits to Non-Violence with new range inspired by The Non-Violence Project.

The sustainable Swedish lifestyle brand DEDICATED is thrilled to announce an impactful partnership with global NGO The Non-Violence Project. NVP empowers people, through creative learning, to overcome violence in all its forms. The primary goal of this partnership is to highlight the urgent need for peace and the power of working together.

DEDICATED is releasing an exclusive limited-edition collection as part of this collaboration. This collection embodies DEDICATED's commitment to a more sustainable and creative industry and promotes the values of compassion, unity, and social responsibility championed by The Non-Violence Project.

The Non-Violence collection features a range of thoughtfully designed apparel and accessories, each conveying hope and solidarity. A portion of the proceeds from the collection will directly support the Non-Violence Project's initiatives in promoting conflict resolution, education, and the empowerment of youth worldwide.

We believe that fashion can be a powerful tool for positive change.”, says Johan Graffner, CEO at DEDICATED. “Our collaboration with the Non-Violence Project is an opportunity to inspire conversations and actions that lead to a more peaceful world. We are sending a message that we can create meaningful changes by standing together and showing understanding.”.

DEDICATED's commitment to sustainability and ethical practices aligns seamlessly with The Non-Violence Project's mission. The two organizations aim to create a ripple effect by merging their strengths and encouraging individuals to stand against violence and intolerance.

"We're really excited about the DEDICATED x Non-Violence collection and how it can spark people to talk and take the initiative to productively address conflict resolution.", says Anouk Tentén, CEO of The Non-Violence Project Foundation. "Partnerships like this show how important it is for all of us to collaborate to make real changes in society.".

Dedicated brand team

As part of the campaign Dedicated interviewed four influential persons in Sweden, so called everyday heroes who told their stories about how they stand up against violence in their everyday lives. Our Swedish co-founder Rolf SKjöldebrand and Swedish country director Dilara Cetinkaya were two of the interviewed everyday heroes. Read their stories

The DEDICATED x Non-Violence collection will be available for a limited time at DEDICATED's stores and online. For more information about the collaboration, please visit Dedicated's online store.

Join DEDICATED and The Non-Violence Project in making a powerful statement of solidarity, compassion, and positive change.

Dedicated - Brand for peace
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The Non-Violence Project

The Non-Violence Project is a non-profit organization created in 1993 with the goal of preventing and reducing violence. The organization is headquartered in Switzerland and is active in many countries around the world. Its symbol, the Knotted Gun, is an international symbol of peace. 
To know more about the Foundation’s history click here

Our mission

Our mission is to INSPIRE, MOTIVATE and ENGAGE people to solve conflicts without resorting to any form of violence. Through education and awareness, we measure the impact of our programs and we have a specific focus on youth as we believe in the power of young people as changemakers. 
To know more about the Foundation’s mission click here

How you can support

There are many ways to support our work ! We rely on the generosity of our donors but we also welcome projects’ sponsoring, fundraising events, partnerships of all kinds and much more. 
To find how you or your organization can support the Foundation’s activities around the world, please click here


The Non-Violence Project Foundation
Avenue Louis Casaï 18
1209 - Geneva
+41 22 940 42 47Contact us
Copyright © 1994 – 2024 The Non-Violence Project Foundation
Conception & development :
The Non-Violence Project is a NPO with special consultative status to the United Nations Economic and Social Council (ECOSOC).