Kenichi Yoshida is a Japanese musician, best known as one half of the Yoshida Brothers, a duo celebrated for their mastery of the Tsugaru-jamisen, a traditional three-stringed instrument from northern Japan. Raised in Noboribetsu, Hokkaido, he began learning the shamisen at the age of five alongside his older brother, Ryōichirō. Under the mentorship of Tsugaru-jamisen master Takashi Sasaki, they developed a unique style that blends traditional Japanese music with contemporary and Western influences.
The Yoshida Brothers debuted in 1999 with their album Ibuki, which sold over 100,000 copies - an exceptional success for a traditional music release. Their innovative approach has earned them international acclaim, leading to performances around the world and collaborations across various musical genres.
In 2015, Yoshida joined the Non-Violence Project Japan as a Peace and Non-Violence Ambassador, reflecting his dedication to using music as a bridge between cultures and as a force for unity. As an ambassador, Yoshida continues to inspire audiences globally, using his art to promote peace and cross-cultural understanding.
The Non-Violence Project Foundation is a non-profit organization with special consultative status to the United Nations Economic and Social Council (ECOSOC).
