Why we do what we do:
We believe that everybody who has seen or experienced violence for real, wants to live a peaceful life rather than a violent one. We believe that you, and everybody else, possess the power to do something great with your life, and to positively affect the lives of the people around you.
We believe that Mahatma Gandhi was right when he said: “If you want to change the world, you must start with the children.”
We believe in education. And we believe that it should be driven by the urge to know, not by the duty to teach.
HOW WE DO IT:
We inspire, motivate and engage young people to understand how to solve conflicts peacefully. And we meet them where they hang out – at their schools, sports clubs, on the streets and on the Internet.
Our educational approach is based on two non-formal education methods - interaction and creativity. They are backed up by scientific findings and research studies from some of the world’s most experienced minds within the fields of psychology and education. We also include a heavy dose of common sense, and our own experiences from the 20+ years we’ve been interacting with young people.
The programs are implemented by great teachers, sports coaches and youth leaders, to whom we provide face to face or digital training, giving them guidelines, confidence and useful tools.
What we do:
We focus on two areas: Education and Raising Awareness.
We educate young people and adults in the areas such as self-esteem, conflict management, communication, emotional intelligence and nonviolence.
We also take action to raise awareness of our non-violence message, our movement, and our unique symbol. This allows us to spread our programs even further, and benefit more young people around
“Inspiring youth through education” is our philosophy for change. Changing attitudes and behaviours, and promoting respectful, non-violent relationships is what we strive for.
We make it possible for teachers, sport coaches and youth leaders to interact with young people face-to-face, as well as through e-learning and other relevant digital formats. At present our programs are available in English, Spanish, Portuguese, Greek and Japanese.
We are always on the lookout for schools, sport clubs and good educators who share our ambitions and who are willing to implement our programs into their local neighbourhoods.
We use our symbol – the sculpture Non-Violence – to raise awareness around the world. It is an appreciated sculpture and we use it for inspiration and as a creative element in our educational programs.
The knotted gun was originally created as a memorial tribute to the legendary singer and songwriter John Lennon, and since then it has become one of the world’s most recognized symbols for non-violence and peace. Since the original bronze sculpture was placed outside the UN headquarters in 1988, similar sculptures have been placed in more than 30 prestigious sites on five continents.
We are also helped by great global ambassadors and awesome local heroes. They join our movement by artistically interpreting our symbol in their own way and by spreading our message via events and their social media channels. Their colourful replica sculptures are being exhibited at our Non-Violence For Peace Tour around the world in order to increase public awareness about our educational programs as well as communicating a non-cultural, non-religious and non-political message of non-violence.
Our ambassador Yoko Ono's knotted gun "Imagine Peace" on the stage at a musical festival in Guadeljara, Mexico, 2014.