In 1995, The Non-Violence Project joined forces with Coca-Cola in a historic partnership, marking the first-ever external collaboration featured on Coca-Cola vending machines. This initiative was a pioneering effort, using everyday spaces to spread the message of peace and non-violence to a global audience.
For the first time, Coca-Cola’s iconic vending machines carried The Knotted Gun symbol and the Non-Violence message, transforming an everyday interaction into an opportunity to inspire social change. This collaboration demonstrated the power of brands working together to raise awareness, reinforcing the idea that peace can be integrated into daily life in unexpected and impactful ways.
The Coca-Cola x Non-Violence collaboration remains a significant milestone in The Non-Violence Project’s history, setting the stage for future partnerships that use innovation and branding to drive meaningful conversations. It continues to serve as an inspiration for how companies can engage in social impact initiatives that go beyond traditional corporate responsibility.
The Non-Violence Project Foundation is a non-profit organization with special consultative status to the United Nations Economic and Social Council (ECOSOC).
