Non-Violence X Smarteyes

Smarteyes launches their sixth Non-Violence Collection of trendy eyewear!


We are proud to announce the pursuit of our partnership with Swedish eyewear company Smarteyes. Today they launched a new "Non-Violence Collection by Smarteyes", available in stores in Sweden, Denmark and Germany.

The partnership, initiated in 2016, has already generated the sale of more than 120,000 glasses and a contribution of 6 Million SEK to the work of the Foundation in its fight against violence.

Blaise Oberson, CEO of Non Violence Project Foundation, declared "We are thrilled that Smarteyes shares our values and has been supporting our work for the past three years. Our activities and educational programs show amazing results in preventing and reducing people’s violence, especially with children and young people. We are really grateful that Smarteyes, through its partnership, is helping us to achieve these results."

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