The H&M Collection

In spring 2011 the retailer H&M spread the messages of non-violence and peace with a specially designed Knotted Gun Collection. The collection was sold successfully in H&M stores worldwide.


The organic cotton collection offered t-shirts and accessories for women and men and featured slogans and graphics with the message of non-violence.Prominent images in the collection include the knotted gun, originally conceived by artist Carl Fredrik Reuterswärd in response to the death of John Lennon, peace symbols and hand gestures representing peace.

H&M Knotted Gun Collection

Ten percent of all sales from the collection was donated to the Non-Violence Project Foundation.

H&M Knotted Gun Collection top and bag

H&M Knotted Gun Collection tops

H&M KNotted Gun Collection top and dress