Weekday launches the peace force

2018-10-11

Today we are proud to announce the collaboration with Weekday and their Peace Force collection.

A peaceful collaboration between like-minded individuals, a non-profit organization and a fashion brand. Together we are standing up against violence.

Together with film maker Iván Blanco, Weekday created a movie, to make it easy for as many people as possible to know about this important topic and share the stories of our Peace Force members.

To give a deeper meaning to the collaboration, the Peace Force was created, with Ambassadors from various parts of Europe, who chosed to become spokespersons for peace and tell their story about their experiences of violence and why they want to speak up to make the world a better place.

“I wanted to be part of the Peace Force because I think there is something so powerful about connecting with other people from across the world working towards a more peaceful world.” Temi Mwale, UK, Peace Force.

“This collaboration feels very personal and close to our hearts, as violence in some form has affected the communities we live in, our friends and our families. This is a major problem on a global scale and we cannot be silent on such an important issue that affects so many. Our work with the Non-Violence Project helps us start a conversation and hopefully inspires others to be role models for a world without violence.” Nadine Schmidt, Head of Marketing, Weekday.

Read more about Peace Force on nonviolence.com/peaceforce.

To order from the Peace Force Collection please visit weekday.com. 

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Weekday is a Swedish denim and fashion brand influenced by youth culture and street style. Founded in 2002, Weekday currently ships to 18 markets and has stores in 10 countries, offering a unique retail experience and a curated mix of women’s and men’s assortments as well as a small selection of selected brands.

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