SPORTS FOR PEACE
USA 2015 – CLINIC AT SUPER BOWL
The Non-Violence Mexico team invited young people with friends and parents to a non-violence and sports clinic next to the University of Phoenix Stadium, Glendale, Arizona. The visiting Super Bowl audience were introduced to the Non-Violence Project's educational program and invited to participate in a mix of activities from the Arizona Play 60 NFL program as well as the NVP Sports For Peace program.
BRAZIL 2014 – FIFA WORLD CUP 2014
Leading up, during and after the FIFA World Cup 2014, we delivered Football for Peace educational programs to thousands of sport coaches and young athletes in most of the hosting cities. This program has since then developed into a national Futebol Pela Paz program in partnership with WWSA (World Wide Soccer Academies, and we currently run 17 football schools in Brazil.
SWEDEN 2011 – SWEDISH OPEN TENNIS
Collecting the elite in world tennis at Sweden's larges tennis tournament – Swedish Open – meant a great exposure for our Tennis For Peace project. We displayed 10 of our ambassadors colorful replicas next to the tennis courts and crowned the event with the unveiling of the Tennis For Peace replica. It was spectacularly designed by tennis champion Robin Söderling and his good friend the artist Ernst Billgren. We also awarded the principal of the Rosengård's School with a replica model for his great achievements for peace and non-violence with the students at his school.
SOUTH AFRICA 2010 – FIFA WORLD CUP
During the 2010 World Cup in South Africa, we engaged several prominent footballers such as Gianluigi Buffon, Michael Ballack, Aaron Mokoena and Alex Song to interpret the Non-Violence symbol. The campaign included youth soccer tournaments, violence prevention education and ”Train the Trainers” programs in the towns ships of Cape Town and Johannesburg.